Minimalist watches & transformable bracelets
Every imcw piece is assembled from components you choose — case, dial, hands, strap. Watch it come together live, before it's yours.
The watch on the right is live — it shows the real time, and it's rebuilding itself with different components right now.
Four components, each with its own finishes. Pick one of each — the price updates as you go, starting from RM 289.
Shop by collection
How it works
Start with the Classic 40 watch or a transformable bracelet. Each base sets the canvas.
Swap the case, dial, hands and strap with a live preview. What you see is exactly what we build.
We put your configuration together by hand and ship it across Malaysia within days.